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What Is Organisational Buyer Versus Individual Buyer?

Answer»

The obvious difference between industrial or institutional markets and consumer markets is that, INSTEAD of purchases being MADE for individual consumption industrial markets are made for business use. There are several FACTORS that differentiate consumer markets and their buying behaviour from organizational market and their buying behaviour.

The key factors of DIFFERENTIATION are:

  1. Market Structure and Demand
  2. Buyer Characteristics
  3. Decision Process and Buying Patterns

The obvious difference between industrial or institutional markets and consumer markets is that, instead of purchases being made for individual consumption industrial markets are made for business use. There are several factors that differentiate consumer markets and their buying behaviour from organizational market and their buying behaviour.

The key factors of differentiation are:


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