What is the base of marketing planning?

1.	What is the base of marketing planning?
Answer» ANSWER: Creating a MARKETING Plan A marketing plan considers the value proposition of a business. ... The marketing plan is BASED on this value proposition to the CUSTOMER. The marketing plan IDENTIFIES the target market for a product or brand. Market research is often the basis for a target market and marketing channel decisions.

Answer»

Creating a MARKETING Plan

A marketing plan considers the value proposition of a business. ... The marketing plan is BASED on this value proposition to the CUSTOMER. The marketing plan IDENTIFIES the target market for a product or brand. Market research is often the basis for a target market and marketing channel decisions.

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What is the base of marketing planning?​

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What is the base of marketing planning?