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What Is The Conjunctive Decision Rule? |
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Answer» In conjunctive decision rule the consumer establishes a DIFFERENT, MINIMALLY acceptable level as a cut off point for each attribute. In this the OPTION is ELIMINATED for further consideration if a specific brand or MODEL falls below the cut off point on any attribute. In conjunctive decision rule the consumer establishes a different, minimally acceptable level as a cut off point for each attribute. In this the option is eliminated for further consideration if a specific brand or model falls below the cut off point on any attribute. |
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