The Google keyword TOOLS enable users to determine keyword usage and conduct the related searches in one of three formats, or by broad match, phrase match, or exact match.

A broad match, as the name implies, will provide a large number of search results. However, the quantity is not an indicator that the results containing the word are associated with SITES that see a large number of visitors.

Phrase matches offer the search word results in a number of word variations and therefore can be useful for developing keyword content.

However, the best GAUGE to CHOOSE when doing keyword research is the exact match as it details the number of searches monthly for a specific keyword, and, in turn, provides the researcher with the most reliable DATA.

The Google keyword tools enable users to determine keyword usage and conduct the related searches in one of three formats, or by broad match, phrase match, or exact match.

A broad match, as the name implies, will provide a large number of search results. However, the quantity is not an indicator that the results containing the word are associated with sites that see a large number of visitors.

Phrase matches offer the search word results in a number of word variations and therefore can be useful for developing keyword content.

However, the best gauge to choose when doing keyword research is the exact match as it details the number of searches monthly for a specific keyword, and, in turn, provides the researcher with the most reliable data.