The question will seek ANSWER on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are LOCATED in Hong Kong, an IP targeting methodology will only display the ads if their location (IP ADDRESS) is associated with Hong Kong.

But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.

The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.

But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.