What Is The Evaluation Of Alternatives?

1.	What Is The Evaluation Of Alternatives?
Answer» This is a critical stage in the process of buying. Following are important elements in the process of ALTERNATIVES evaluation A product is viewed as a bundle of ATTRIBUTES. These attributes or features are used for evaluating products or BRANDS. For example, in washing machine consumer considers price, capacity, technology, quality, model and size. Factors like company, brand IMAGE, country, distribution NETWORK and after-sales service also become critical in evaluation. Marketers should understand the importance of these factors to consumers of these factor to consumers while manufacturing and marketing their products. This is a critical stage in the process of buying. Following are important elements in the process of alternatives evaluation

Answer»

This is a critical stage in the process of buying. Following are important elements in the process of ALTERNATIVES evaluation

A product is viewed as a bundle of ATTRIBUTES. These attributes or features are used for evaluating products or BRANDS. For example, in washing machine consumer considers price, capacity, technology, quality, model and size.
Factors like company, brand IMAGE, country, distribution NETWORK and after-sales service also become critical in evaluation.
Marketers should understand the importance of these factors to consumers of these factor to consumers while manufacturing and marketing their products.

This is a critical stage in the process of buying. Following are important elements in the process of alternatives evaluation

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