What Is The High Involvement / High Feeling?

1.	What Is The High Involvement / High Feeling?
Answer» The purchase decisions in second quadrant involve less of INFORMATION than feeling. Typical purchases tied to self-esteem- JEWELRY, apparel, COSMETICS and accessories come under this CATEGORY. The strategy model is feel-learn-do. To encourage purchases marketers must APPROACH customers with emotion and appeal. The purchase decisions in second quadrant involve less of information than feeling. Typical purchases tied to self-esteem- jewelry, apparel, cosmetics and accessories come under this category. The strategy model is feel-learn-do. To encourage purchases marketers must approach customers with emotion and appeal.

Answer»

The purchase decisions in second quadrant involve less of INFORMATION than feeling. Typical purchases tied to self-esteem- JEWELRY, apparel, COSMETICS and accessories come under this CATEGORY. The strategy model is feel-learn-do. To encourage purchases marketers must APPROACH customers with emotion and appeal.

The purchase decisions in second quadrant involve less of information than feeling. Typical purchases tied to self-esteem- jewelry, apparel, cosmetics and accessories come under this category. The strategy model is feel-learn-do. To encourage purchases marketers must approach customers with emotion and appeal.

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