What Is The Howard Sheth Model?

1.	What Is The Howard Sheth Model?
Answer» The Howard - Sheth model shows the processes and variables influencing the BUYER behaviour before and during the purchase. It emphasizes three key variables- perception, LEARNING and attitude FORMATION. It explains the way consumers compare available products in ORDER to choose the best which fits their needs and desires. The Howard - Sheth model shows the processes and variables influencing the buyer behaviour before and during the purchase. It emphasizes three key variables- perception, learning and attitude formation. It explains the way consumers compare available products in order to choose the best which fits their needs and desires.

Answer»

The Howard - Sheth model shows the processes and variables influencing the BUYER behaviour before and during the purchase. It emphasizes three key variables- perception, LEARNING and attitude FORMATION. It explains the way consumers compare available products in ORDER to choose the best which fits their needs and desires.

The Howard - Sheth model shows the processes and variables influencing the buyer behaviour before and during the purchase. It emphasizes three key variables- perception, learning and attitude formation. It explains the way consumers compare available products in order to choose the best which fits their needs and desires.

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