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InterviewSolution
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What Is The Learning Or Pavlovian Model? |
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Answer» Psychology has contributed LOT to the marketers to understand the buyers. It explains how CONSUMERS learn about a PRODUCT and the way they can recall from the MEMORY, and the development of buying habits. All theories of BUYER’s behaviour have been primarily based on a learning, viz., Stimulation-Response or S-R model, this theory of learning is explained as a process of repetition, motivation, conditioning and relationship. Repetition improves learning. Psychology has contributed lot to the marketers to understand the buyers. It explains how consumers learn about a product and the way they can recall from the memory, and the development of buying habits. All theories of buyer’s behaviour have been primarily based on a learning, viz., Stimulation-Response or S-R model, this theory of learning is explained as a process of repetition, motivation, conditioning and relationship. Repetition improves learning. |
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