What Is The Need For Study Of Consumer Behaviour?

1.	What Is The Need For Study Of Consumer Behaviour?
Answer» The STUDY of CONSUMER BEHAVIOUR helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in this competitive marketing environment. The following reasons highlight the IMPORTANCE of studying consumer behaviour as a DISCIPLINE. The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in this competitive marketing environment. The following reasons highlight the importance of studying consumer behaviour as a discipline.

Answer»

The STUDY of CONSUMER BEHAVIOUR helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in this competitive marketing environment. The following reasons highlight the IMPORTANCE of studying consumer behaviour as a DISCIPLINE.

The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in this competitive marketing environment. The following reasons highlight the importance of studying consumer behaviour as a discipline.

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