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InterviewSolution
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What Is The Product Versus Brand Involvement Model? |
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Answer» SOMETIMES consumer is involved with the product CATEGORY but may not be necessarily involved with the particular brand or vice versa. For example, house wives KNOW more about KITCHEN WARE but may not know the details of various brands. Sometimes consumer is involved with the product category but may not be necessarily involved with the particular brand or vice versa. For example, house wives know more about kitchen ware but may not know the details of various brands. |
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