InterviewSolution
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What Is The Purchase Decision? |
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Answer» Outcome of the evaluation DEVELOPS likes and dislikes about alternative products or brands in consumers. This attitude towards the brand influences a decision as to buy or not to buy. THUS the prospective buyer heads towards final SELECTION. In addition to all the above factors, situational factors LIKE finance options, dealer terms, FALLING prices etc., are also considered. Outcome of the evaluation develops likes and dislikes about alternative products or brands in consumers. This attitude towards the brand influences a decision as to buy or not to buy. Thus the prospective buyer heads towards final selection. In addition to all the above factors, situational factors like finance options, dealer terms, falling prices etc., are also considered. |
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