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What is the role of non price strategies like advertisements in oligopoly? why are they important? |
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Answer» ADVERTISEMENTS: Firms in OLIGOPOLISTIC industries rely heavily on non-PRICE weapons such as advertising and variation in product CHARACTERISTICS as MARKETING strategies. They view price-cutting as a dangerous tactic because it can initiate a price war that may have disastrous consequences in the long run. Explanation: mark it as brain list |
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