1.

What should be quality score in Google AdWords?

Answer»

Quality score has 3 main components:-

  • Expected CTR
  • Ad Relevance:-Keyword to ad relevance and Keyword to user search query relevance.
  • Landing page relevance.

Each of these Quality score components is given a RATING like Above AVERAGE, Average, Below Average. The quality score in Google AdWords should be 7 or above. Before doing any CHANGES in the quality score, it is important to have some clicks on the website. KEYWORDS’ quality scores RANGE from 1-10 where 1 is poor performance of the user and 10 is fast operating ad and landing page.

This is one of the most asked Search Engine Marketing interview questions



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