We use a couple of third party tools to manage our Twitter account. Below are our views on the same:

Tweetdeck (now OWNED by Twitter) has been a very effective TOOL to manage interactions with the community and keep a track of what’s happening in the domain we are in. It has a neat layout which arranges different things you want to track (could be a hashtag, mentions, specific accounts ETC.) and that enables you to a) organize feeds better and 2) respond quickly.

We are experimenting with Sproutsocial as well. From what we have experienced it has been great tool when you have a team working on the same social media account. You can email queries on Twitter directly from the interface to the person you want it answered from, can assign follow-up tasks easily and also monitor the performance on social media through several metrics that Sproutsocial TRACKS.

We use a couple of third party tools to manage our Twitter account. Below are our views on the same:

Tweetdeck (now owned by Twitter) has been a very effective tool to manage interactions with the community and keep a track of what’s happening in the domain we are in. It has a neat layout which arranges different things you want to track (could be a hashtag, mentions, specific accounts etc.) and that enables you to a) organize feeds better and 2) respond quickly.

We are experimenting with Sproutsocial as well. From what we have experienced it has been great tool when you have a team working on the same social media account. You can email queries on Twitter directly from the interface to the person you want it answered from, can assign follow-up tasks easily and also monitor the performance on social media through several metrics that Sproutsocial tracks.