Moderation takes TIME, so clearly both automated and A/B testing saves time. Unlike moderated testing, much of the DATA collected in an automated test is precompiled making analysis and REPORTING faster. In automated user testing STANDARD task and sat metrics are calculated, as are clickstream graphs and heatmaps. Some of that stuff would take forever to do by hand. In contrast to A/B testing, both moderated and unmoderated can save development time. People often overlook the time it takes to develop and deploy stuff for A/B tests. Also, in many cases running follow up tests is needed with A/B testing to understand complex interactions. That can often be avoided with automated tests which give you more qualitative data.

Moderation takes time, so clearly both automated and A/B testing saves time. Unlike moderated testing, much of the data collected in an automated test is precompiled making analysis and reporting faster. In automated user testing standard task and sat metrics are calculated, as are clickstream graphs and heatmaps. Some of that stuff would take forever to do by hand. In contrast to A/B testing, both moderated and unmoderated can save development time. People often overlook the time it takes to develop and deploy stuff for A/B tests. Also, in many cases running follow up tests is needed with A/B testing to understand complex interactions. That can often be avoided with automated tests which give you more qualitative data.