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Which Team Is Typically Responsible For Prioritizing Accounts: Sales Or Marketing?

Answer»

This will depend on your approach and your organization. If you are using a process or TECHNOLOGY to dynamically prioritize accounts, this will typically fall to Marketing. However, Sales MUST be ALIGNED on the methodology. If you are using a static prioritization, it could be EITHER or both.

This will depend on your approach and your organization. If you are using a process or technology to dynamically prioritize accounts, this will typically fall to Marketing. However, Sales must be aligned on the methodology. If you are using a static prioritization, it could be either or both.



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