InterviewSolution
Saved Bookmarks
InterviewSolution
| 1. |
Who Are Information Seekers? |
|
Answer» These buyers are involved more with product category but MAY not have preferred brand. They are likely to see information to decide a particular brand. For EXAMPLES, air-conditioners and WASHING machine buyers fall under this category. These buyers are involved more with product category but may not have preferred brand. They are likely to see information to decide a particular brand. For examples, air-conditioners and washing machine buyers fall under this category. |
|