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InterviewSolution
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Who Are Routine Brand Buyers? |
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Answer» These consumers are not highly INVOLVED with the PRODUCT CATEGORY but may be involved with the particular BRAND with in that category. They have low emotional attachment with the product category and tied mainly with their brand. For example users of particular brand of soap for years, regular visitors to particular restaurant fall in this category. These consumers are not highly involved with the product category but may be involved with the particular brand with in that category. They have low emotional attachment with the product category and tied mainly with their brand. For example users of particular brand of soap for years, regular visitors to particular restaurant fall in this category. |
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