Big data analytics is a comparatively new TECHNOLOGY helping organizations to harness their own data and optimize its use for identifying new OPPORTUNITIES. Here are some of the ways Big Data is vital to organizations:

• Cost reduction: It USES technologies like cloud-based analytics and Hadoop which effectively bring down costs a lot, especially when storing large amounts of data. In addition to that, analytics helps identify multiple efficient ways to increase productivity.
• Faster and better decision making: Combined with the speed of Hadoop and in-built memory analytics, along with the capacity to analyze new sources of data, organizations are able to analyze vast amounts of data instantly and make decisions based on them.
• Launching new products and/or services: Combing through large amounts of data GIVES the organizations the power to serve their customers on a superior scale while satisfying their needs instantly. This leads to the launch of new products and/or services to HELP grow and retain their existing customer base.