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Briefly Describe Any One Of The Communication Models Discussed In The Textbook And/or Lecture |
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Answer» LASSWELL’s (1948) model describes communication as a one-way transmission of MESSAGES. The model shows the ‘who’ as the ‘source’, the ‘what’ as the message, the ‘how’ as the CHANNEL, the ‘whom’ as the destination and the ‘effect’ as the outcome. Lasswell’s (1948) model describes communication as a one-way transmission of messages. The model shows the ‘who’ as the ‘source’, the ‘what’ as the message, the ‘how’ as the channel, the ‘whom’ as the destination and the ‘effect’ as the outcome. |
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