1.

What Is Test Marketing?

Answer»

Test MARKETING is done in order to test the VARIOUS variability’s including the elements of the product in a marketing plan. It projects the actual LAUNCHING of the whole marketing PROGRAM but on a limited basis. In short it can be said that it is the last step before the product is released.

Test marketing is done in order to test the various variability’s including the elements of the product in a marketing plan. It projects the actual launching of the whole marketing program but on a limited basis. In short it can be said that it is the last step before the product is released.



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