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What Are The Two Major Segmentation Strategies Followed By The Marketing Organizations?

Answer»

The two strategies followed are:

  • Concentration strategy: This kind of segmentation strategy deals in a particular segment of market and THEREFORE they set their prices, etc accordingly. For eg Mercedes BENZ has chosen to CONCENTRATE on the luxury segment of the the car market.
  • Multi segment strategy: This kind of segmentation strategy focuses on more then one different market segments. They make SEPARATE marketing programs for separate segments.

The two strategies followed are:


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