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What Are Various Kind Of Influences Which Affects Consumer Behavior?

Answer»

There are various influences, few of them are:

a. Situational Influences: Consist of Market offerings, Demographics and Complexity.
b. External Influences: Consist of CULTURAL, Social class REFERENCE groups.
c. Internal factors and processes - 

i. Psychological CHARACTERISTICS - Motivation, Learning/socialization, Personality, Attitudes, Lifestyle
ii. Decision Making - Recognize needs, Search for information, Evaluate ALTERNATIVES, Make purchase, Post purchase.

There are various influences, few of them are:

a. Situational Influences: Consist of Market offerings, Demographics and Complexity.
b. External Influences: Consist of Cultural, Social class Reference groups.
c. Internal factors and processes - 

i. Psychological Characteristics - Motivation, Learning/socialization, Personality, Attitudes, Lifestyle
ii. Decision Making - Recognize needs, Search for information, Evaluate alternatives, Make purchase, Post purchase.


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