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InterviewSolution
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Differentiate Between Brand Extension And Line Extension? Can These Both Happen At Once? Give An Example. |
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Answer» Brand Extension: Where a company uses its EXISTING brand name to launch new products in other categories. LINE Extension: It is a type of brand extension. Line extension trap should be avoided to EXTEND brand in products hurting the consumer’s regard for a company. Example of both the above in a SINGLE category – Will Sports is an example of a brand extension to launch a new line of products. Brand Extension: Where a company uses its existing brand name to launch new products in other categories. Line Extension: It is a type of brand extension. Line extension trap should be avoided to extend brand in products hurting the consumer’s regard for a company. Example of both the above in a single category – Will Sports is an example of a brand extension to launch a new line of products. |
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