What Is An Integrated Multiple Channel Brand Strategy? Explain With A

1.	What Is An Integrated Multiple Channel Brand Strategy? Explain With An Example?
Answer» A BRAND has to be communicated to specific TARGET consumers. Integrated multiple channel brand strategy uses a number of channels utility for this PURPOSE. Care should be taken to have UNIFORMITY or consistency in messages along with subtle fine—tuning depending on the specific SEGMENT targeted. A brand has to be communicated to specific target consumers. Integrated multiple channel brand strategy uses a number of channels utility for this purpose. Care should be taken to have uniformity or consistency in messages along with subtle fine—tuning depending on the specific segment targeted.

What Is An Integrated Multiple Channel Brand Strategy? Explain With An Example?

Answer»

A BRAND has to be communicated to specific TARGET consumers. Integrated multiple channel brand strategy uses a number of channels utility for this PURPOSE. Care should be taken to have UNIFORMITY or consistency in messages along with subtle fine—tuning depending on the specific SEGMENT targeted.

A brand has to be communicated to specific target consumers. Integrated multiple channel brand strategy uses a number of channels utility for this purpose. Care should be taken to have uniformity or consistency in messages along with subtle fine—tuning depending on the specific segment targeted.

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