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What Are The Main Responsibilities Of A Brand Manager?

Answer»

The major responsibilities of a brand manager are:

  • To oversee the overall performance of the brand and will be a single point of CONTACT for overall profitability of the brand on a whole.
  • To involve from budgeting to PRODUCT development inclusive of pricing, PACKAGING, promotion to enhance brand image of the company.
  • To design market research studies with MR agencies and utilize the results to take better BUSINESS decisions regarding market assessment of the company's products.
  • To be involved with ad agencies to coordinate advertising, event management and marketing communication activities.
  • And also, be familiar to HANDLE overseas operations and willing to travel overseas in short notice.

The major responsibilities of a brand manager are:



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