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Answer» The major responsibilities of a brand manager are:
- To oversee the overall performance of the brand and will be a single point of CONTACT for overall profitability of the brand on a whole.
- To involve from budgeting to PRODUCT development inclusive of pricing, PACKAGING, promotion to enhance brand image of the company.
- To design market research studies with MR agencies and utilize the results to take better BUSINESS decisions regarding market assessment of the company's products.
- To be involved with ad agencies to coordinate advertising, event management and marketing communication activities.
- And also, be familiar to HANDLE overseas operations and willing to travel overseas in short notice.
The major responsibilities of a brand manager are:
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