1.

What Are The Major Areas, Concerning Managing Brands? What Is The Negative Impact Of Brand Management In The Company?

Answer»

The major areas of concern for a company

  1. To brand or not
  2. Cost and benefit of DEVELOPING brand equity
  3. Brand strategy
  4. Brand repositioning

Negative impact of brand management portrays a Turf’ mentality among brand managers LEADING to cannibalization of a few BRANDS and Sub optimal utilization of RESOURCES.

The major areas of concern for a company

Negative impact of brand management portrays a Turf’ mentality among brand managers leading to cannibalization of a few brands and Sub optimal utilization of resources.



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