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What Are The Major Areas, Concerning Managing Brands? What Is The Negative Impact Of Brand Management In The Company? |
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Answer» The major areas of concern for a company
Negative impact of brand management portrays a Turf’ mentality among brand managers LEADING to cannibalization of a few BRANDS and Sub optimal utilization of RESOURCES. The major areas of concern for a company Negative impact of brand management portrays a Turf’ mentality among brand managers leading to cannibalization of a few brands and Sub optimal utilization of resources. |
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