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Does Attribution Help Me With Forecasting, Too? |
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Answer» Yes! Understanding the past with granularity is a GREAT indicator of future performance. Take PAID media, for example. If you know that campaigns TARGETED at X AUDIENCE generated leads at X CPL, and campaigns targeted at Y audience generated leads at Y CPL, it’s much EASIER to accurately predict next quarter’s leads when you know how much you’re willing to spend on each type of campaign. Yes! Understanding the past with granularity is a great indicator of future performance. Take paid media, for example. If you know that campaigns targeted at X audience generated leads at X CPL, and campaigns targeted at Y audience generated leads at Y CPL, it’s much easier to accurately predict next quarter’s leads when you know how much you’re willing to spend on each type of campaign. |
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