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How Can I Track Offline Marketing? |
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Answer» It’s important to measure your offline marketing as similarly as you are measuring your ONLINE marketing. If you’re using TWO DIFFERENT methods or using two different METRICS, it’s impossible to COMPARE performance across all of your marketing channels. It’s important to measure your offline marketing as similarly as you are measuring your online marketing. If you’re using two different methods or using two different metrics, it’s impossible to compare performance across all of your marketing channels. |
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