The best way is using Bizible attribution solution. It connects VIA AdWords’ API into Salesforce, making everything easy and automatic. And because it uses AdWords’ API, it can track down to the granularity of keyword data.

HOWEVER, if you’re on a tight budget, you can manually track your AdWords campaigns via UTM parameters. If you want to track specific landing pages, you need more UTM parameters for that, and if you want to GO down to the keyword level (which, if you’re spending a lot on AdWords, you do), you need more UTM parameters for EVERY keyword and combination.

The best way is using Bizible attribution solution. It connects via AdWords’ API into Salesforce, making everything easy and automatic. And because it uses AdWords’ API, it can track down to the granularity of keyword data.

However, if you’re on a tight budget, you can manually track your AdWords campaigns via UTM parameters. If you want to track specific landing pages, you need more UTM parameters for that, and if you want to go down to the keyword level (which, if you’re spending a lot on AdWords, you do), you need more UTM parameters for every keyword and combination.