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How Do I Measure Marketing Roi? |
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Answer» The best way to measure MARKETING ROI is with marketing ATTRIBUTION. The whole role of attribution in the marketing stack is to connect marketing efforts to REVENUE. Marketing attribution measures performance, often starting at the channel level, and tells you how much of the revenue should be attributed to each marketing channel. With that information, you can input your marketing SPEND, and CALCULATE your marketing ROI. The best way to measure marketing ROI is with marketing attribution. The whole role of attribution in the marketing stack is to connect marketing efforts to revenue. Marketing attribution measures performance, often starting at the channel level, and tells you how much of the revenue should be attributed to each marketing channel. With that information, you can input your marketing spend, and calculate your marketing ROI. |
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