•ANALYZING market OPPORTUNITY is to identify TARGET markets and determine the changing needs of customers and their bases for choosing among the many alternatives offered.
•Marketing orientation requires organizations to monitor their environment to adjust their offering so that customer needs are fulfilled. There are some other imp. Factors to be considered to analyzing the marketing opportunities, they are:
1.The internal environment
2.The immediate external environment
3.The uncontrollable external environment:
a.Economic Factors
b.Social Factors
c.Political and legal factors
d.Technical factors

•Analyzing market opportunity is to identify target markets and determine the changing needs of customers and their bases for choosing among the many alternatives offered.
•Marketing orientation requires organizations to monitor their environment to adjust their offering so that customer needs are fulfilled. There are some other imp. Factors to be considered to analyzing the marketing opportunities, they are:
1.The internal environment
2.The immediate external environment
3.The uncontrollable external environment:
a.Economic Factors
b.Social Factors
c.Political and legal factors
d.Technical factors