What Role Can Be Assigned To Planning And Research?

1.	What Role Can Be Assigned To Planning And Research?
Answer» The marketing information for planning PURPOSES can be gathered through marketing research and marketing intelligence. Market research is more STRUCTURED and quantifiable while marketing intelligence GATHERING concentrates on INTANGIBLE ideas and trends. The marketing information for planning purposes can be gathered through marketing research and marketing intelligence. Market research is more structured and quantifiable while marketing intelligence gathering concentrates on intangible ideas and trends.

Answer»

The marketing information for planning PURPOSES can be gathered through marketing research and marketing intelligence. Market research is more STRUCTURED and quantifiable while marketing intelligence GATHERING concentrates on INTANGIBLE ideas and trends.

The marketing information for planning purposes can be gathered through marketing research and marketing intelligence. Market research is more structured and quantifiable while marketing intelligence gathering concentrates on intangible ideas and trends.

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