1.

How To Developing The Service Marketing Mix?

Answer»

The MARKETING mix which is the essence of every marketing STRATEGY & includes tangible DOMINANT products, they are:

1.Service PRODUCT 
2.Place
3.People
4.Price
a.Demand oriented method
b.Cost oriented method
c.Competitor based pricing
5.Process
6.Physical Evidence

The marketing mix which is the essence of every marketing strategy & includes tangible dominant products, they are:

1.Service Product 
2.Place
3.People
4.Price
a.Demand oriented method
b.Cost oriented method
c.Competitor based pricing
5.Process
6.Physical Evidence



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