Saved Bookmarks
| 1. |
Letter to editor about importance of cinema for generating awareness on social issues |
| Answer» ToThe Editor,Times of IndiaNew DelhiSir,Sub : Importance of cinema for generating awareness on social issuesThrough the esteemed columns of your newspaper, I would like to draw your attention towards the Importance of cinema for generating awareness on social issues.Cinema\xa0has been an important means of mass communication. It has been a means of both education and entertainment. In popularity and appeal it is far ahead of other media of mass communication. Like literature, it is reflection of society and it also influences society, and has a great impact on the successive generation of society. Like other works of arts, cinema is the reflection of the hopes, aspirations, frustrations and contradictions of the society in which it is created. With the changing socio-economic scenario, film production in India also underwent changes.The films, which were earlier produced with a message for society, now largely focus on business. The sole concern of the director and producer is the money that a particular film is supposed to bring. It is now a considered a lucrative business. Erosion in social values has made the producers and directors completely deaf towards their social responsibility. Now, films full of indecent scenes of violence, *** and crimes are produced.Thanking you.Yours sincerely,XYZ | |