1.

Mention The Various Components Of Marketing Management?

Answer»

Marketing management components can be divided into following points:

  • CORPORATE level : It consists of company’s mission and objectives.
  • Functional level : Non marketing and marketing INSTITUTIONS are included in it.
  • Marketing level : It consists of SITUATION ANALYSIS, objectives, strategy, implementation, budget, and evaluation.
  • The marketing mix consists of product, distribution, promotion, and price.

Marketing management components can be divided into following points:


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