1.

What Is An International Marketing Plan?

Answer»
  • It involves the organization in making more then one MARKETING decisions across the NATIONS.
  • There are many reasons to enter an international market LED by large market size and diversification.
  • There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties .
  • The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.s. commercial centers, trade INTERMEDIARIES, and ALLIANCES



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