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False ADVERTISING is USING false statements to PROMOTE PRODUCTS and increase profit lines for a company or a brand. Such advertisements use deception to persuade people. Such advertisements completely DENY the right to know for consumers and are banned in many countries. Still they have been a trend by finding legal ways to deceive people.

False advertising is using false statements to promote products and increase profit lines for a company or a brand. Such advertisements use deception to persuade people. Such advertisements completely deny the right to know for consumers and are banned in many countries. Still they have been a trend by finding legal ways to deceive people.

VARIOUS steps which are followed is mentioned below:

• Creating new product ideas
• Go through ideas
• RESEARCH and analyze
• TECHNICAL and marketing DEVELOPMENT
• Manufacturing planning
• Marketing planning
• Test marketing
• Commercialization

Various steps which are followed is mentioned below:

There are various influences, few of them are:

1. Situational Influences: Consist of Market offerings, Demographics and Complexity.
2. External Influences: Consist of CULTURAL, SOCIAL class Reference GROUPS.
3. Internal factors and processes - 

• Psychological Characteristics - MOTIVATION, Learning/socialization, Personality, Attitudes, Lifestyle
• DECISION Making - Recognize needs, Search for information, Evaluate alternatives, Make purchase, Post purchase.

There are various influences, few of them are:

The main essence of segmentation ANALYSIS is:

• To minimize the risk in TAKING decisions regarding how, who, when and where to market a a product SERVICE or a brand.
• To maximize efficiency of marketing by directing EFFORT TOWARDS a particular segment in a consistent manner with that segment's characteristics.

The main essence of segmentation analysis is:

Segmenting market is to segment the customer and organizations so that each segments needs can be RECOGNIZED and fulfilled properly. The advantage is that there is no NEED of selling the product to all the segments of market infact a particular segment can be targeted according to their requirements.

Market SEGMENTATION is done in two steps:

• First step is to identify and classify people into homogeneous groupings which are called segments.
• Second step is finding out which of these segments are TARGET markets.

Segmenting market is to segment the customer and organizations so that each segments needs can be recognized and fulfilled properly. The advantage is that there is no need of selling the product to all the segments of market infact a particular segment can be targeted according to their requirements.

Market segmentation is done in two steps:

CONSIDERING marketing ethics in the process of marketing is called ethical marketing. Briefly, if we explain it is the philosophical examination, from a moral STANDPOINT, of particular marketing issues that are matters of moral judgment. It RESULTS into business community which is much more responsible socially and culturally.It’s existence is very much beneficial to the society also. It should be the part of business ethics because it PLAYS a very significant part in any business model. It gives those benefits to it’s CUSTOMERS which other companies does not even recognise.

Considering marketing ethics in the process of marketing is called ethical marketing. Briefly, if we explain it is the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. It results into business community which is much more responsible socially and culturally.It’s existence is very much beneficial to the society also. It should be the part of business ethics because it plays a very significant part in any business model. It gives those benefits to it’s customers which other companies does not even recognise.

This type of marketing FOCUSES on creating EFFECTIVE communication methods and mixing with each of the diverse groups active in the market. Because different consumer groups have experiences in different cultural and social settings, therefore diversity marketing recognizes the importance of cultural PROGRAMMING and acknowledges the consumers accordingly. Different cultural programming, the TASTES, values, expectations, beliefs, ways of interaction, ways of entertainment, and lifestyle PREFERENCES of these groups tend to be different from others so these differences require the creation of customised marketing strategies.

This type of marketing focuses on creating effective communication methods and mixing with each of the diverse groups active in the market. Because different consumer groups have experiences in different cultural and social settings, therefore diversity marketing recognizes the importance of cultural programming and acknowledges the consumers accordingly. Different cultural programming, the tastes, values, expectations, beliefs, ways of interaction, ways of entertainment, and lifestyle preferences of these groups tend to be different from others so these differences require the creation of customised marketing strategies.

Real TIME marketing can be defined as marketing done to a customer in a particular time and place. It is the kind of marketing which seeks the most APPROPRIATE offer for a particular customer. Real-time marketing is the outcome of customer relationship MANAGEMENT (CRM) solutions in major companies.Over time Real-time marketing became a big solution for vendors and maturing customers. Vendors found themselves re-branding real-time marketing products to SUGGEST a more holistic appreciation of ENTERPRISE interaction decision management.

Real time marketing can be defined as marketing done to a customer in a particular time and place. It is the kind of marketing which seeks the most appropriate offer for a particular customer. Real-time marketing is the outcome of customer relationship management (CRM) solutions in major companies.Over time Real-time marketing became a big solution for vendors and maturing customers. Vendors found themselves re-branding real-time marketing products to suggest a more holistic appreciation of enterprise interaction decision management.

• It involves the organization in making more then one MARKETING decisions across the NATIONS.
• There are many reasons to enter an international market LED by large market size and diversification.
• There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties .
• The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.s. commercial centers, trade INTERMEDIARIES, and ALLIANCES

Current approaches used for marketing can be categorized in four categories:

• RELATIONSHIP marketing: This approach basically deals with customer satisfaction. The whole emphasis is done on the relationship between the suppliers and customers.
• Business Marketing: It does not focuses on consumer products rather it focuses on INDUSTRIAL goods. All sort of marketing techniques are like promotion, ADVERTISING, etc are used.
• SOCIAL marketing: It focuses on marketing a product socially i.e. online.

Current approaches used for marketing can be categorized in four categories:

• Service MARKETING can be defined as marketing of services. It’s not same for tangible products. Services if compared with GOODS then neither all products are purely goods nor services. In more CLEAR words service can be defined as
• USE of the service is not separated from its purchase.
• A service can never be in material form and therefore it cannot be touched, seen, heard, tasted, or smelled.
• The use of a service is inherently subjective, i.e. if many people are EXPERIENCING services then each of them will experience it uniquely.

There were three marketing approaches USED earlier:

• PRODUCTION orientation: An organization which focuses on production specializes in producing most of the given services and products WITHOUT considering the quality.
• Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
• SELLING orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product, and not determining new consumer DESIRES as such.

There were three marketing approaches used earlier:

Marketing management components can be divided into following points:

• CORPORATE level : It consists of company’s mission and objectives.
• Functional level : Non marketing and marketing INSTITUTIONS are included in it.
• Marketing level : It consists of SITUATION ANALYSIS, objectives, strategy, implementation, budget, and evaluation.
• The marketing mix consists of product, distribution, promotion, and price.

Marketing management components can be divided into following points:

Keys to marketing success can be SUMMARIZED in below mentioned points:

• the foremost IMPORTANT point is to “satisfy the customer”.
• A company should have a clear image in order to achieve marketing success.
• Thirdly work should be CLEARLY distinct from other business activities in an organization. It should be central to the entire organization.
• FOURTHLY business should develop a unique strategy that is consistent with the circumstances that it FACES.

Keys to marketing success can be summarized in below mentioned points: