1.

What Were The Different Approaches Used In Marketing Earlier?

Answer»

There were three marketing approaches USED earlier:

  • PRODUCTION orientation: An organization which focuses on production specializes in producing most of the given services and products WITHOUT considering the quality.
  • Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
  • SELLING orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product, and not determining new consumer DESIRES as such.

There were three marketing approaches used earlier:



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