1.

What Are Various Kind Of Influences Which Affects Consumer Behaviour?

Answer»

There are various influences, few of them are:

  1. Situational Influences: Consist of Market offerings, Demographics and Complexity.
  2. External Influences: Consist of CULTURAL, SOCIAL class Reference GROUPS.
  3. Internal factors and processes - 
  • Psychological Characteristics - MOTIVATION, Learning/socialization, Personality, Attitudes, Lifestyle
  • DECISION Making - Recognize needs, Search for information, Evaluate alternatives, Make purchase, Post purchase.

There are various influences, few of them are:


Discussion

No Comment Found

Related InterviewSolutions