An interviewer will ask his QUESTION in order to assess how you handle a failed plan, as this is quite inevitable. It is important that you are able to recognise the KEY reasons why a strategy went wrong and what you learnt from the experience. 

Campaigns may fail for MANY different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective COMMUNICATION. Be open about why the campaign failed, TAKE accountability and focus on what you learnt.

An interviewer will ask his question in order to assess how you handle a failed plan, as this is quite inevitable. It is important that you are able to recognise the key reasons why a strategy went wrong and what you learnt from the experience. 

Campaigns may fail for many different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective communication. Be open about why the campaign failed, take accountability and focus on what you learnt.