Benefits of Marketing Planning :

1. Marketing planning promotes successful marketing operations.
2. Planning helps to co-ordinate activities which can facilitate the attainment of objectives over time.
3. It FORCES management to reflect upon the future in a SYSTEMATIC way.
4. Resources can be better balanced in relation to identified market opportunities.
5. A plan provides a frame work for a continuing review of operations. It will make the firm to give more ATTENTION to market enlargement rather than market maintenance.
6. Marketing planning helps to appraise performance, capitalize on STRENGTH, MINIMIZE weaknesses and threats and finally open up new opportunities.
7. Planning can be advocated to minimize the risk of failure.
8. Marketing planning reduces the adverse consequences of unfavourable circumstances beyond the influence of management.
9. A marketing plan promotes a comprehensive view of the business firm and acts as a process of communication and co-ordination between marketing department and other departments.
10. A greater preparedness to accommodate change can be stimulated.

Marketing Strategy = The marketing logic by which the business unit hopes to achieve its marketing objectives.

Benefits of Marketing Planning :

Marketing Strategy = The marketing logic by which the business unit hopes to achieve its marketing objectives.