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What Is The Importance Of Marketing Planning? |
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Answer» Importance of MARKETING Planning : Marketing planning is a systematic and disciplined exercise to formulate marketing STRATEGIES. Marketing planning can be related to the organisation as a whole or to STRATEGIC business units (SBU). Marketing planning is a forward looking exercise, which DETERMINES the future strategies of an organisation with special reference to its product development, MARKET development, channel design, sales promotion and profitability. Importance of Marketing Planning : Marketing planning is a systematic and disciplined exercise to formulate marketing strategies. Marketing planning can be related to the organisation as a whole or to strategic business units (SBU). Marketing planning is a forward looking exercise, which determines the future strategies of an organisation with special reference to its product development, market development, channel design, sales promotion and profitability. |
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