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What Are The Various Responsibilities Of A Person Working In Marketing Communication?

Answer»

The various responsibilities of a person working in MARCOM are as follows:

  • Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter
  • Media management and measurement
  • LIAISON with creative agency
  • Designing marketing collaterals
  • Sourcing vendors and vendor management
  • MANAGING market research assignments
  • Web content and corporate website management
  • Training & Development
  • Organizing conferences and other product launch EVENTS
  • Active participation in exhibitions/tradeshows and
  • Meeting public relations REQUIREMENTS.

The various responsibilities of a person working in Marcom are as follows:



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