1.

What Important Role Do Events Play In Marcom?

Answer»

The EVENTS play the following role in Marcom:

  • The communication messages are circulated to the mass people IRRESPECTIVE of segments i.e. wide reach Lower costs
  • Increases corporate and brand IMAGE
  • In-depth insights about target audience
  • Global exposure for the NEW products/services

The events play the following role in Marcom:



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