1.

What Is Brand Positioning?

Answer»

Brand POSITIONING is a process in which MARKETERS would like to occupy the rational SPACE in the minds of the target customers against competition.

The following are the basis for positioning a brand:

  • Target audience
  • Frame of reference
  • POINT of differentiation
  • Reasons.

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.

The following are the basis for positioning a brand:



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