What Is Service Marketing Management?

1.	What Is Service Marketing Management?
Answer» Service MARKETING MANAGEMENT REPRESENTS marketing concept in action. The service FIRM must be customer oriented & must develop a competitive marketing strategy, that strategy formulation consists of two STEPS: * Identifying target markets and their needs * Developing a marketing mix that satisfies the unique needs of these target markets Service marketing management represents marketing concept in action. The service firm must be customer oriented & must develop a competitive marketing strategy, that strategy formulation consists of two steps: * Identifying target markets and their needs * Developing a marketing mix that satisfies the unique needs of these target markets

Answer»

Service MARKETING MANAGEMENT REPRESENTS marketing concept in action. The service FIRM must be customer oriented & must develop a competitive marketing strategy, that strategy formulation consists of two STEPS:
* Identifying target markets and their needs
* Developing a marketing mix that satisfies the unique needs of these target markets

Service marketing management represents marketing concept in action. The service firm must be customer oriented & must develop a competitive marketing strategy, that strategy formulation consists of two steps:
* Identifying target markets and their needs
* Developing a marketing mix that satisfies the unique needs of these target markets

Discussion

No Comment Found

Related InterviewSolutions

What Is Bases Of Segmentation?
What Is Role Of Marketing In The Organization?
What Is The Application Of Management Process?
What Is Marketing And Controlling Marketing Effort?
How To Developing The Service Marketing Mix?
How To Selecting The Target Markets?
How To Analyzing Marketing Opportunities?
What Role Can Be Assigned To Planning And Research?
What Effects Must Be Used To Develop And Test New Product Service Offering?
How Can Competitive Advantage And More Cost Efficient Operations Be Achieved?