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What Is The “anonymous First Touch” And Why Is It Important? |
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Answer» The ANONYMOUS first touch is the VISITORS first ever time visiting your website. Often, these first VISITS do not conclude in the VISITOR filling out a form, and therefore, are not TRACKED by marketing automation software. This first anonymous touch, however, is a big deal. The marketing effort that broke through the clutter and got the visitor to go to your website for the first time deserves credit. A good attribution solution will give the first anonymous touch the credit it deserves. The anonymous first touch is the visitors first ever time visiting your website. Often, these first visits do not conclude in the visitor filling out a form, and therefore, are not tracked by marketing automation software. This first anonymous touch, however, is a big deal. The marketing effort that broke through the clutter and got the visitor to go to your website for the first time deserves credit. A good attribution solution will give the first anonymous touch the credit it deserves. |
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