Revenue! In today’s data-driven era of marketing, it’s more important than ever for marketers to prove their value to the organization in terms of revenue-driven.

That said, it’s important to have visibility into your impact on the entire pipeline funnel. That means measuring how many leads you’ve driven, how many of those leads turned into opportunities, and then FINALLY, how many of those opportunities turned into revenue.

Download the Definitive Guide to Pipeline Marketing to FIND out how to MEASURE your marketing PERFORMANCE using revenue and become a revenue-driven MARKETER.

Or check out 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism to learn more about the metrics B2B marketers use to measure performance.

Revenue! In today’s data-driven era of marketing, it’s more important than ever for marketers to prove their value to the organization in terms of revenue-driven.

That said, it’s important to have visibility into your impact on the entire pipeline funnel. That means measuring how many leads you’ve driven, how many of those leads turned into opportunities, and then finally, how many of those opportunities turned into revenue.

Download the Definitive Guide to Pipeline Marketing to find out how to measure your marketing performance using revenue and become a revenue-driven marketer.

Or check out 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism to learn more about the metrics B2B marketers use to measure performance.